Bourbon Growth Leads Beam Suntory To Americas Sales Rise

Beam Suntory posted a mid-single-digit sales increase in its Americas region for 2015, led by strong progress for its Bourbon stable. Maker’s Mark showed robust volume growth in the Americas during the year, while fellow Bourbons Knob Creek and Basil Hayden’s were up by double-digits. Full story

Beam Suntory considers opening downtown Chicago office

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After Japanese whiskey maker Suntory Holdings bought Beam Inc. to form Beam Suntory in 2014, the company said it would keep its headquarters in suburban Deerfield. Now, however, the company appears to be looking to move some of those corporate employees to downtown Chicago, according to a report by the Chicago Tribune. Full story

Jim Beam Urban Stillhouse Experience

This city continues to find engaging ways to celebrate its state’s proud bourbon heritage aside from the plentiful availability of the beverage. The Jim Beam Urban Stillhouse provides those frequenting Louisville’s downtown area with another convenient opportunity to learn more about one of the world’s most popular whiskeys without committing to a daytrip with tour costs to see its rural origins. Full story

Merging US, Japan Work Cultures a Challenge for Beam Suntory

The head of Japanese whiskey maker Suntory said Friday that merging work cultures remains a major challenge, more than 20 months after his company acquired the U.S. maker of Jim Beam bourbon.

Takeshi Niinami, the president and CEO of Suntory Holdings Ltd., said integration is difficult because Japanese and American employees have differing career aspirations and compensation systems. Full story


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Quality, Craftsmanship and Style Come Together to Create the Perfect Gift for 100 Bourbon Fans

DEERFIELD, IL–(Marketwired – Oct 29, 2015) – Basil Hayden’s® Bourbon, a distinctive super-premium bourbon known for its trademark spicy finish, and Quoddy®, the Maine-based footwear brand with a century-old family tradition of shoemaking, have come together to create 100 limited edition gift sets for the upcoming holiday season, perfect for bourbon fans who appreciate handcrafted, American-made finds. The co-branded gift sets will be exclusively available for purchase beginning November 1 at the “Basil Hayden’s Bourbon Holiday Shop” on, an online curator and retailer of products that inspire active, adventurous and stylish lives. Continue reading

Urban Stillhouse is Louisville’s latest monument to ‘bourbonism’


Bourbon tourism has been given a name by Louisville Mayor Greg Fischer: Bourbonism.

The mayor defines that as the act of coming to Kentucky and enjoying good bourbon and food. We’ve seen Fischer drop this term here and there. Today he got a big reason to use it when Deerfield, Ill.-based Beam Suntory Inc. opened its new Jim Beam Urban Stillhouse at Fourth Street Live in downtown Louisville. Full story

A bourbon-Scotch fusion from Beam Suntory

Jim Beam Kentucky Dram is the latest creation from the Beam Suntory brand and is due for release in the coming weeks. Inspired by Jim Beam’s adventurous forefathers who travelled from Scotland, the new release is a fusion of premium bourbon infused with Highland Scotch whisky. This is a limited release that will drive interest in premium bourbons, which is a focus for growth in the category. Full story

Work starts on Jim Beam’s downtown visitors center

Work is under way on Jim Beam’s Urban Stillhouse at Fourth Street Live in downtown Louisville. This project was announced in December after Jim Beam Distillery owner Beam Suntory Inc. was approved for tourism tax credits for the facility. The stillhouse is supposed to be a highly visible visitors center that will include a small working distillery, a bottling line, a tasting experience and merchandise for sale. Full story

Maker’s Mark: Consumers know it’s not completely “handmade”

The label on a bottle of Maker’s Mark says “handmade,” but any reasonable consumer knows the Kentucky bourbon is not completely made by hand. That’s one way Maker’s Mark parent company Beam-Suntory defends itself against a pair of class-action lawsuits that allege the word “handmade” on a Maker’s bottle is false and misleading because the process is, in fact, “mechanized and automated.” Full story

Booker’s® Bourbon Unveils Collection of Limited-Edition Releases

Booker’s® Bourbon is proud to unveil the inaugural batch of its limited-edition collection celebrating founding distiller Booker Noe’s legacy as the father of small batch bourbon. One of the few bourbons available today bottled straight from the barrel, Booker’s® Bourbon will now feature limited-edition labels inspired by Booker Noe’s love of bourbon, family and the spirit of experimentation. These commemorative releases will be available in limited quantities throughout the year. Full story

Suntory Puts Asia’s Biggest Booze Buyer on 3-Year Hold

After a $16 billion whiskey binge, Suntory Holdings Ltd. is keeping its wallet in its pocket. Suntory, Asia’s biggest-spending beverage acquirer over the past five years, plans to hold off on buying overseas companies for three years, President Takeshi Niinami said in an interview.Suntory’s $16 billion purchase of U.S. spirits maker Beam Inc. last year has helped raise the portion of revenue from overseas, while boosting debt and causing its credit rating to drop. Full story

Review: Jim Beam Bonded Bourbon

Here’s a new release that really came out of the blue. Bonded whiskey was a big deal before Prohibition — when heavy tampering with spirits was a major problem — but it is rarely seen these days because of the cost involved and, surely, limited demand. (Rittenhouse 100 is one good example that’s still around.) Full story

Here’s what Jim Beam’s downtown Louisville stillhouse will look like

Beam Suntory Inc. received preliminary approval for tax incentives today for its planned new Jim Beam Urban Stillhouse at Fourth Street Live. The stillhouse aims to be a “highly visible presence for the world leader in bourbon,” according to a news release from the company. The release said the stillhouse will include a small working distillery, a bottling line, a tasting experience and merchandise for sale. Full story