Maker’s Mark: Consumers know it’s not completely “handmade”

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The label on a bottle of Maker’s Mark says “handmade,” but any reasonable consumer knows the Kentucky bourbon is not completely made by hand. That’s one way Maker’s Mark parent company Beam-Suntory defends itself against a pair of class-action lawsuits that allege the word “handmade” on a Maker’s bottle is false and misleading because the process is, in fact, “mechanized and automated.” Full story

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