Scotch struts its milder side to appeal to bourbon drinkers

unpeated-scotch
It was a division that didn’t draw much attention until recently, when bourbon sales began to soar. Suddenly, the relatively sweeter, more caramel-driven American whiskey was cultishly popular, particularly with younger drinkers just getting started in the world of brown liquors. And that was a market scotch makers didn’t want to miss out on. Full story

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