Crafting Bourbon: Barrels key part of flavor

The crafting of bourbon, for indeed it is a craft, creates more pseudo-experts, opinions and arguments than how the world was formed. Certainly many of you have studied bourbon over the years and probably have a preference for one particular brand or distilling technique over others. However, several things are set in stone by law. Full story

The Nine Lives of One Bourbon Barrel

The last place you might expect to discover a monument to American whiskey is in an overgrown field in the idyllic countryside of Speyside, Scotland. But if you follow a path up a woody hill, overlooking the Glenrothes distillery, in a clearing you’ll find great pyramids of used American oak barrels. The newest ones look like they could still hold whiskey, while the oldest, weather-beaten ones are losing their rusty hoops and the staves are turning into dust. Full story

Brown-Forman barrel makers on a 70-year roll


The first barrel rolled off the line at Brown-Forman’s cooperage in Louisville 70 years ago and, with very minor changes, the barrels still are rolling briskly today.

“We have been making new barrels for the whiskey industry longer than anyone else,” said master distiller Chris Morris. “We’re also the only major distilling company that makes its own new barrels — in the world.” Full story

Woodford Reserve Unveils Latest Distillery Series Expression: Frosty Four Wood

Woodford Reserve announces the latest Distillery Series expression, Frosty Four Wood. Unveiled in July 2015, the Distillery Series is Woodford Reserve’s latest line of complex offerings available for purchase at the Woodford Reserve Distillery and select Kentucky retailers. The series showcases Woodford Reserve’s continued commitment to providing an unmatched whiskey experience and leading the spirits industry through innovation and craftsmanship. Read the full press release

Woodford Reserve Releases 2015 Holiday Bottle


Woodford Reserve celebrates the holiday season with the release of its 2015 holiday bottle.  The limited edition Woodford Reserve holiday bottle features the artwork from Louisville artist Thomas William Foerster.

Foerster’s image on the bottle features a snow scene in the middle of winter at the Woodford Reserve Distillery in Versailles, Kentucky. The impressionistic image features nine bourbon barrels resting on the barrel run in front of the distillery. Covered in a small amount of snow, the barrels are making their way to the warehouse where the bourbon will mature for several years. In the background, the sun is setting in hues of golden orange. Read full press release

Woodford Reserve Master’s Collection Release Pays Homage to Past Distillers’ Historic Recipe


1838 Style White Corn Combines Innovation and Inspiration from Distilling Industry Pioneers Oscar Pepper and Master Distiller James Crow

LOUISVILLE, Ky., Oct. 20, 2015 /PRNewswire/ — Woodford Reserve announces the release of its latest product, the Woodford Reserve Master’s Collection 1838 Style White Corn, which will be available for purchase in limited quantities in November. This new bourbon release, representing a convergence of the brand’s commitment to innovation, and historic roots, pays tribute to the craftsmanship and vision of past distillery industry leaders Oscar Pepper and James Crow and their original use of white corn in their whiskey production process from the late-1830s to the 1850s.

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Woodford Reserve, Old Forester could be billion-dollar brands, CEO tells shareholders


Brown-Forman CEO Paul Varga said Wednesday that the company aspires to grow Woodford Reserve, Old Forester, the Herradura tequila family and other major labels into billion-dollar brands. “Because Jack Daniel’s has become so big, the bar for everything else at Brown-Forman has gone up,” Varga told shareholders at the annual meeting. “These brands could become this kind of valuable.” Full story

Woodford Reserve plans new releases

Louisville-based Brown-Forman plans to launch a new line of Woodford Reserve releases. The line is called the Distillery Series. Starting in late July, the inaugural two offerings in the series — “Double Double Oaked” and “Sweet Mash Redux” — will be available for purchase only at the Woodford Reserve Distillery in Versailles, Ky. They’ll have a suggested retail price of $49.99 for a 375-milliliter bottle. Full story

Woodford Reserve Reveals Rye Whiskey, the Brand’s Latest Product Extension

Woodford Reserve Rye
Woodford Reserve today announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whiskey, which will be available for purchase in select markets throughout the country beginning in February. The latest release showcases the company’s ongoing commitment to both whiskey lovers and innovation within the industry. Full story

The American Whiskey Trail will benefit from Bourbon’s Billion-Dollar Boom


Bourbon and whiskey are enjoying what Fortune Magazine calls “The Billion-Dollar Bourbon Boom” noting that American whisky and bourbon is now an $8 billion-dollar global industry.  At home the amber liquid is enjoying a resurgence thanks to popular television stories like Mad Men but for fans of the brown spirit, it has always been a favorite, even if the rest of the world is just starting to catch up. Full story