US importer and marketer Luxco has given its Ezra Brooks Kentucky straight bourbon whiskey a new look and launched Ezra Brooks Bourbon Cream. The brand, which dates back to 1957, has been a part of Luxco’s portfolio of whiskeys since 1993. Full story
One of the keys to the runaway success of single malt Scotch is that it comes from a single distillery and you can’t add anything to it besides water and a bit of spirit caramel to even out the color. That highly regulated purity has struck a chord with consumers around the world who are willing to pay ever-increasing prices for their favorite Glen and have a passion that borders on zealousness.
But there’s actually another type of whiskey, which is held to an even higher set of standards than single malt Scotch: bottled-in-bond American whiskey. Full story
The reopened Nelson’s Green Brier Distillery in Nashville, Tennessee, has extended its Belle Meade Bourbon line with a Cognac cask finished expression. Full story
Forced to allocate all its whiskey offerings due to growing demand, Michter’s Distillery will not be releasing its Michter’s US*1 Toasted Barrel Bourbon during 2016. “The incredible popularity of our Toasted Barrel Bourbon release during the past two years made this a very tough decision,” said Michter’s Distillery PresidentJoseph J. Magliocco. “The problem is every drop of our Toasted Barrel Bourbon that we release this year is one less drop of our Michter’s US*1 Bourbon that we have to allocate to our distributors and importers.” Read full press release
The crafting of bourbon, for indeed it is a craft, creates more pseudo-experts, opinions and arguments than how the world was formed. Certainly many of you have studied bourbon over the years and probably have a preference for one particular brand or distilling technique over others. However, several things are set in stone by law. Full story
Bourbon sales are on the upswing across the U.S. with revenue from whiskey sales up 7.8 percent from 2014 to 2015 and showing significant growth over the last decade, according to the Distilled Spirits Council of the United States. While the popularity of bourbon has increased amanong all age groups, “millennials especially are taking to bourbon and it’s a greater percentage of women than one might think,” says Eric Loring, beverage director at the Seaport Hotel & World Trade Center in Boston. The growth is also driven by small batch and single barrel brands, according to the Kentucky Distillers’ Association. Full story
Lousiville-based Brown-Forman claimed the top spot as the “greenest” beverage alcohol company among U.S. publicly traded companies in the Newsweek Green Rankings. Brown-Forman increased its overall ranking from 69 to 52 and was named among the top three of all beverage companies in the U.S., following Coca-Cola Enterprises Inc. and Keurig Green Mountain. Full story