Sazerac acquisitions suggest global growth

Sazerac’s recent acquisition of Southern Comfort and Tuaca was “surprising” since it suggests the producer is looking to expand its presence outside of the US, an analyst has claimed. According to Jeremy Cunnington, senior alcoholic drinks analyst at Euromonitor International, 99% of Sazerac’s global 169 million litre sales occur in the US, with the remaining 1% sold in Canada, meaning its recent acquisitions from Brown-Forman signify a “large leap” for the group. Full story

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s