Jim Beam® Bourbon Transforms Historic Rackhouse Into Massive 3-D Holiday Display

Jim Beam®, the world’s No. 1 bourbon, is making history once again by transforming a barrel rackhouse at its flagship distillery in Clermont, Ky., into a nine-story 3-D canvas for a multimedia celebration that’s as bold as Jim Beam itself. Featuring state-of-the-art digital projection imagery, 3-D animation and special effects that highlight more than 220 years of Jim Beam tradition, the holiday lights spectacular marks the first time a spirits company is using projection mapping technology to create a fully, immersive visitors experience. Read the full press release

Jim Beam Supports Military Families With $100,000 Donation To Fund Holiday Meals Program

Jim Beam® Bourbon, the world’s No. 1 bourbon, proudly salutes military men and women with a $100,000 donation to Operation Homefront, a national nonprofit that provides emergency financial and other assistance to the families of service members and wounded warriors. The donation, which was presented last weekend by seventh generation Jim Beam Master Distiller Fred Noe in support of Operation Homefront’s Holiday Meals for Military program, underscores Jim Beam’s ongoing commitment to America’s service men and women. Read full press release

KY Bourbon Affair: The Bourbon Premiere

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The Inaugural KY Bourbon Affair officially kicked off tonight with an event called, The Bourbon Premiere, held at Louisville’s 21C hotel. With more than 130 bourbon available for tasting, popular whiskey writer (and friend) Fred Minnick and myself decided to take up the challenge of trying as many as we could. Factor in 20 or so different bourbon cocktail options and it’s easy to figure out we didn’t get very far in our quest. One of the great things about this event was the fact that many attendees were from outside of Kentucky and were able to spend time with many of the bourbon legends that we get to mingle with on a frequent basis including, Fred Noe, Jimmy Russell, Chris Morris, and more. This was a great kickoff to what looks like a great overall event.

Bourbon royalty salute Jimmy Russell


Bourbon royalty saluted Jimmy Russell’s 60th year in the industry today. Al Young (Four Roses), Craig Beam (Heaven Hill), Parker Beam (Heaven Hill), Fred Noe (Beam), KY Governor Steve Beshear, and more toasted Jimmy at the new Wild Turkey Visitor Center. Congrats to a true Kentucky Gentleman. Also, if you haven’t been to the new visitor center, well, you need to change that. It really is spectacular.