Urban Stillhouse is Louisville’s latest monument to ‘bourbonism’


Bourbon tourism has been given a name by Louisville Mayor Greg Fischer: Bourbonism.

The mayor defines that as the act of coming to Kentucky and enjoying good bourbon and food. We’ve seen Fischer drop this term here and there. Today he got a big reason to use it when Deerfield, Ill.-based Beam Suntory Inc. opened its new Jim Beam Urban Stillhouse at Fourth Street Live in downtown Louisville. Full story

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