Bottled-in-India Jim Beam to become 25% cheaper

bottled-in-india-jim-beam
Global whisky powerhouse Beam Suntory has started local bottling of its flagship bourbon Jim Beam betting on India’s changing whisky habits. This is one of the rare instances of the largest selling bourbon being bottled outside the home market US, underscoring the significance attached to India, the biggest consumer of whiskies. Full story

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