Woodford Reserve, Old Forester could be billion-dollar brands, CEO tells shareholders

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Brown-Forman CEO Paul Varga said Wednesday that the company aspires to grow Woodford Reserve, Old Forester, the Herradura tequila family and other major labels into billion-dollar brands. “Because Jack Daniel’s has become so big, the bar for everything else at Brown-Forman has gone up,” Varga told shareholders at the annual meeting. “These brands could become this kind of valuable.” Full story

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