How Pappy Van Winke became king: A Timeline

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Pappy Van Winkle bourbon is insanely, irrationally, popular. It might be the most sought after brand of alcohol of all time. Bottles of Pappy fetch thousands of dollars in the aftermarket, which is effectively the entire market because few if any retailers put it on their shelves anymore—most reserve it for special customers, raffle off the few bottles that they get, or sell it off on the aftermarket themselves for higher prices than they could reasonably ask for at the store. Full story

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