George Garvin Brown IV: A family man rides the bourbon boom

About halfway through our lunch, George Garvin Brown IV makes me keenly aware of a deficiency in my cocktail ware I didn’t even know was there. “Everyone,” he says with simple conviction, “needs a mint julep cup.”

It’s an odd thing to hear from someone who grew up in Montreal, not exactly the mint julep capital of the world. But an item in Mr. Brown’s collection of these silver cups speaks to the roots of his conviction about proper cocktail service: The cup, from 1912, was a gift to his grandfather from his great-great-grandfather. The first George Garvin Brown founded what is now Brown-Forman Corp., maker most famously of Jack Daniel’s Tennessee Whiskey. Full story

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