Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels For Its New Single Barrel Bourbon

Jim Beam Single Barrel

Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the world’s No. 1 bourbon brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. the opportunity to take part in the craft-making process with the launch of the Jim Beam® “Single Barrel, Single Statement” Contest. Read press release

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