The Whiskey Professor: Heaven Hill’s Bernie Lubbers


Bernie Lubbers has great timing. It’s the day after Super Bowl XLVIII when I contact Lubbers, Heaven Hill’s Ambassador of American Whiskey, to set up a chat about his role with the distillery and what it’s like to be known as “The Whiskey Professor”. His trade in the spirits world takes him all over the globe to the tune of over 100,000 miles per year, but guess where he is today? “I just landed in Denver.” Full story


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