Suntory and Jim Beam: Lessons from Kirin and Four Roses

beam_large

Before Suntory and Jim Beam , there was Kirin and Four Roses.

William Faulkner said he drank Four Roses bourbon because it was “affordable and easy to find.” That’s until Seagram’s took the best-selling American bourbon off U.S. shelves for 40 years.

Here’s the good news. Kirin bought Faulkner’s go-to bourbon, and according to Four Roses master distiller Jim Rutledge, things continued as they always had, even with the new owner. Kirin did not mess with the bourbon, the recipe, the making of the sour mash. Full story

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s