Diageo to launch new bourbons, doesn’t need Beam Inc

A man walks past a building in the Diageo Shieldhall facility near Glasgow, Scotland
Alcoholic drinks maker Diageo PLC does not need to buy rival Beam Inc, its chief executive officer said on Tuesday, since it is expanding its existing whiskeys and launching new ones.

Diageo has long been seen as a potential buyer of newly independent Beam, since Beam’s array of bourbon whiskies would complement Diageo’s two dozen Scotch brands, which include Johnnie Walker, J&B and Talisker. Full story

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