Diageo to launch new bourbons, doesn’t need Beam Inc

A man walks past a building in the Diageo Shieldhall facility near Glasgow, Scotland
Alcoholic drinks maker Diageo PLC does not need to buy rival Beam Inc, its chief executive officer said on Tuesday, since it is expanding its existing whiskeys and launching new ones.

Diageo has long been seen as a potential buyer of newly independent Beam, since Beam’s array of bourbon whiskies would complement Diageo’s two dozen Scotch brands, which include Johnnie Walker, J&B and Talisker. Full story

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s